Text Marketing

SMS marketing to drive ROI and loyalty

Run text message marketing campaigns on your customers’ preferred communication channels, like SMS, MMS, and WhatsApp
Trusted by 4000+ companies

Text messages engage and convert


open rate for SMS messages


of SMS messages are read within 3 minutes


response rate for SMS messages

130+ billion

Twilio messages sent and received yearly

SMS marketing for every stage of the customer journey

Onboarding messages

Grow your list of SMS subscribers and keep them engaged throughout the onboarding process.

Promotional discounts

Deliver personalized messages with promotional offers and discounts to drive conversions.

Ongoing and seasonal campaigns

Reach customers with offers, especially during peak times like Black Friday, Cyber Monday, and back-to-school.

Reactivation campaigns

Bring customers back to your brand and nudge shoppers toward purchase with abandoned cart or back-in-stock campaigns.

Upsell and expansion messages

Drive existing customers towards new purchases with relevant offers based on purchase history.

Customer loyalty programs

Retain customer loyalty and spend through exclusive access campaigns, sneak previews, status rewards, and more.

Continue the Conversation on

Transition to WhatsApp for personalized and continuous dialogues, fostering stronger customer relationships over time on the platform they frequent daily.

Features for optimal engagement

Message schedulling

No need to hit send at just the right time. Schedule SMS, MMS and WhatsApp messages for future delivery.

Link shortening

Include your company name within the URL for increased deliverability and trust.

click tracking

Track link clicks for data analysis, A/B testing and optimizing your campaign ROI.

A leader in health and life sciences engagement

Tell us about your text marketing program and we’ll calculate the potential ROI for your business. Or learn strategies for SMS success with tips on personalization, testing, and measurement.

Let customers choose how to hear from you

SMS marketing

Initiate global SMS marketing campaigns in 180+ countries with 99.95% uptime and 1500+ global carrier partners.

MMS marketing

Deliver rich multimedia marketing messages using MMS. Rest easy with Twilio’s MMS converter for fallback to SMS when needed.

WhatsApp marketing

Deliver engaging marketing messages on the world’s most popular messaging app with WhatsApp’s rich messaging features.

Facebook Messenger

Connect to billions with rich messaging, live cross-channel support, and ads that click to message.

Conversational marketing

Enage customers in two-way conversations from ads or search results to provide recommendations and drive conversions.

Google's Business Messages

Reach customers with messages directly from Google search results, maps, and owned channels.

Build rich customer profiles

Turn every conversation into a conversion opportunity by equipping customer-facing teams with the first-party data they need to have personalized, productive conversations.

Reduce friction for customer-facing teams

Empower agents and sales reps to efficiently respond to customers’ needs on any channel. Happier employees are less likely to attrite and do a better job of delivering experiences that improve customer lifetime value (CLV).

Own your roadmap for growth

Scale at your own pace with flexible tools that allow for quick deployments and iterations. Add new channels to your digital engagement center to meet changing customer expectations, or improve your IVR as you gather customer feedback.

Secure your reputation on a trusted platform

Build your customer experience strategy on a platform with trust at its core. Our built-in certifications and software for privacy and security help you comply with global regulations, even in sensitive industries like healthcare.

Simple pricing. So easy to get started.

Only pay for what you use. There’s no subscription required. And it’s easy to get started. Sign up for free to build and send your first message with a few lines of code. Or talk to sales to learn more about SMS marketing with Twilio.